Your organization deserves messaging that sounds like you.
In 4 weeks, we'll build it.
A hands-on, live virtual bootcamp for leaders who are done with generic 
AI output and ready to build a messaging system their whole team can use.
You don't have an AI problem. 
You have a system problem.
"Proposal writing used to drain my time. Now I use AI to summarize
calls, draft content, and streamline my process. I'm charging more,
working faster, and finally seeing what's possible."
—Shayna Teicher, Merkaba Creative


"I came in barely using AI and left with custom GPTs built for my
business and content that writes in my voice. This bootcamp
gave me clarity, confidence and a smarter way to work."
— Sarah Panus, Kindred Speak

THE PROBLEM  

  • You're using AI but the output sounds like every other organization 
  • Your team writes differently depending on who's drafting that week 
  • You spend more time editing AI content than creating it 
  • Campaigns take forever to launch because nothing ever feels ready

The Promise  

In 4 weeks, you'll build a messaging system that makes AI sound like your organization, not a template. 


Here's what you'll walk away with: 

  • A brand voice your whole team (and your AI tools) can follow consistently 
  • Prompts built for real storytelling, outreach emails, campaign appeals, impact updates 
  • A repeatable workflow that turns one message into a month of content 
  • The confidence to launch campaigns faster, without wondering if it sounds right

"I started not even knowing how to log in to ChatGPT. 

Now I'm creating blog outlines, Instagram content, and 

full email sequences. Turning one blog into a month of content? 

Total game-changer." — Mandy Spence, Aura Aesthetics

A hands-on, 4-week virtual bootcamp where you build your organization's  
messaging system using AI + strategy — live, step-by-step.
Next session begins May 2026.
hurry there's only 10 spots available!

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Choose a pricing option

  • Preferred option
    One-time payment ($997)$997.00
  • Preferred option
    Split pay (2x $498.00)2x $499.00

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Meet the Strategist Behind the System

Hailey Evans is an award-winning marketing strategist, bestselling author, AI educator, and creator of the EPIC Communication Framework and the EPIC Operating System — a strategy-first platform that helps mission-driven organizations turn complex ideas into clear, compelling messaging across fundraising, marketing, and leadership communications. 
From food stamps to keynote stages, she has guided 3,500+ leaders and changemakers to build message clarity, communicate with confidence, and use AI to tell stories that actually sound like them.
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    here's what you'll learn in the virtual class
    ____________________________________
    Week 1: Give AI Your Voice, Not the Other Way Around

    Outcome: AI starts sounding like you — not like everyone else
    • Build your Brand Voice Document — the one source your team and AI both follow 
    • Define your audience and mission in language AI can actually use 
    • Learn the "what to avoid" prompt layer that kills generic output

    ________________________________________


    Week 2: Prompt Like a Strategist, Not a Guesser

    Outcome: Ready-to-send content on the first try, no rewrites  
    • Learn the prompting formula that gets specific, on-brand output 
    • Write outreach emails, social posts, and web copy in minutes 
    • Build a reusable prompt library for every campaign

    ________________________________________


    Week 3: Turn Information Into Stories That Convert


    Outcome: Your messaging starts converting, not just informing

    • Use story frameworks that turn program updates into compelling narratives 
    • Make your impact feel real — specific, emotional, and easy to share 
    • Write campaign content that connects your audience to the outcome

    ________________________________________


    Week 4: Build the System That Runs Without You

    Outcome: You stop starting from scratch, forever 
    • Repurpose one message into email, social, and web copy automatically 
    • Build a simple workflow your whole team can follow and repeat 
    • Launch campaigns faster with a system that's already loaded and ready
    ________________________________________

    Join Now and You'll Get
    • Live weekly training sessions 
    • Real-time AI demonstrations (you follow along) 
    • Custom prompt toolkit built for your organization
    • Messaging templates for:
     • Outreach & follow-up emails 
     • Campaigns & appeals 
     • Social media 
     • Web copy 
    • Community support + feedback

    Only 0 remaining!

    • Total payment
    • 1x*AI Marketing Bootcamp$0
      -+

    All prices in USD

    Testimonials
    • What exactly is the AI Marketing Bootcamp?
      The AI Marketing Bootcamp is a four-week guided group coaching program designed to help nonprofit leaders and mission-driven entrepreneurs use the EPIC Operating System®

      Streamline content creation

      Clarify messaging

      Plan strategically for campaigns, fundraising, and outreach

      You’ll walk away with new skills, systems, and time-saving tools to boost your
      marketing effectiveness—without the overwhelm.
    • What’s the time commitment?
      You'll join one live group coaching session per week (60 minutes each) for four weeks.

      Outside of that, it's up to you—some participants spend an extra 1–2 hours practicing and implementing what they learn each week, while others go at their own pace using the recordings.
    • What if I’m new to AI or not tech-savvy?
      That’s totally fine—and you’re not alone! This Bootcamp was built with beginners in mind. You’ll get simple, repeatable prompts and step-by-step guidance to help you build confidence and clarity fast.
    • How is it personalized to my organization?
      When you register, you’ll complete a short assessment. Based on your answers, I’ll create a custom strategic AI plan just for you—aligned with your goals, current marketing needs, and internal capacity.
    • When are the live sessions?
      We schedule the sessions using a poll to match everyone’s availability. If you can’t make it live, no worries—you’ll get access to all the replays and workshop materials.
    • What kind of results can I expect?
      Participants from the last cohort reported:

      Saving hours each week on content creation

      Writing more engaging stories for emails, grants, and social media

      Using AI to build out FY26 campaigns with confidence

      Feeling more creative and less overwhelmed with marketing tasks
    • Who is this for?
      This Bootcamp is ideal for:

      Nonprofit leaders & comms staff

      Executive directors and founders

      Anyone juggling marketing with a million other tasks

      You don’t need a tech background—you just need a mission, a message, and a willingness to learn.
    • Will the sessions be recorded?
      Yes! All group sessions are recorded and shared privately, so you can revisit them anytime or catch up if you miss one.

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